Apple's September announcement may include a foldable iPhone and marks the start of a new CEO's era.
Outlets are counted by registrable domain, so a broadcaster’s station subdomains count once. 13 of the 15 items repeat an outlet already counted.
Apple's September announcement may include a foldable iPhone and marks the start of a new CEO's era.
Apple scheduled its next product launch for September 9, according to invitations sent on Wednesday. The event bears the tagline 'Surprise and shine' according to The Verge, which TechCrunch phrase as 'Surprise and Shine.'.
A live event will be held at the Steve Jobs Theater in Apple Park, which is Apple's campus in Cupertino, California. The company will also stream the presentation online. The Verge says the event starts at 1 PM ET, while TechCrunch reports the time as 10 AM PT, which are equivalent.
Media outlets report the star of the show is expected to be Apple's first foldable iPhone, a device that has been rumored for a long time. The Verge cites a photo of a dummy unit that suggests the phone may have a wide form factor akin to Samsung's Galaxy Z Fold model.
Both outlets say Apple is also expected to refresh its Pro and Pro Max iPhones, likely called the iPhone 18 Pro and Pro Max. They are not expecting a major redesign for these models, but rather what The Verge describes as 'iterative upgrades.' TechCrunch adds that the standard iPhone 18 is not expected until next year.
Other hardware announcements are anticipated. TechCrunch reports the company may also introduce the Apple Watch Series 12 and Apple Watch Ultra, plus new smart home devices.
The event may also cover upcoming software. TechCrunch mentions possible launch date announcements for iOS 27, iPadOS 27, macOS Golden Gate, and other operating system updates.
The September event will be the first presided over by a new Apple CEO. John Ternus, previously the company's hardware chief, is scheduled to take over from Tim Cook on September 1, just over a week before the launch. Both filings note this will be Ternus's debut event as CEO.
2 independent outlets filed 15 reports over 5 weeks. Coverage has been thinning.
Apple is pushing into a completely different product category, betting that a previously unexamined option—a foldable phone—is its next growth engine. This high-stakes exploration is the dominant force behind the announcement.
The intent to launch a foldable phone under new CEO John Ternus reflects a clear strategic vision to redefine the premium segment. However, this vision clashes with existing patterns, as the company disrupts its traditional annual cadence and pricing stability.
The steep $1,999 price point and decision to skip a base iPhone 18 model create significant friction. The primary risk is how this aggressive pricing and new product segmentation will ripple through the consumer market, testing Apple's brand equity.
Apple is effectively betting on a premium-only future, consciously imposing a steep cost. The surprising strategic gamble is not just the foldable's price, but the intentional ceding of ground in the mid-market.
The September launch sets a high-stakes test for Apple: a new CEO and a new product category, paired with a pricing strategy that could fracture or fortify its market position. The company's reputation for premium value is directly on the line.
The immediate market reaction following the September 9th announcements will be the critical first signal of whether the company successfully navigates the risks of its exploration or triggers significant consumer backlash.
Apple’s new CEO could change when it launches phones and laptops. John Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company. Apple regularly holds iPhone launch events in September and often announces products later in the year and in […]
Apple's release cadence for the latest iPhones is unusual. It'll start with the 18 Pro models, then with the foldable iPhone Duo releasing in October for $1,999. It hasn't confirmed when its base iPhone 18 model will launch. So, this post is focused just on the new the 18 Pro and the 18 Pro Max. […]
Following Apple's "Surprise and shine" event that saw the announcement of the iPhone Duo and the iPhone 18 Pro, the company increased the price on all of its last-gen iPhones that are still available for purchase. The iPhone 16 sold for $699 just last week, and now it's up to $799. The iPhone 17E with […]
Apple just wrapped up its first iPhone launch event with CEO John Ternus at the helm, and it did not disappoint. We got a look at Apple's long-rumored foldable iPhone Duo, along with the next generation of AirPods and the Apple Watch. Here's a roundup of all the biggest announcements from the event. Apple's first […]
Apple is taking the unusual step of skipping the base iPhone 18 this fall. At its "Surprise and shine" event today, the company revealed the iPhone 18 Pro and Pro Max, alongside the new foldable iPhone Duo. But the base iPhone 18 was a no-show. Rumors had suggested Apple would only launch premium iPhones this […]
Apple’s hosting its “Surprise and shine” launch event on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — including Apple’s first foldable, the rumored “iPhone Duo.” This event will also be John Ternus’ first as Apple’s CEO after taking over for Tim […]
It's not just time for any old Apple event, but one that's expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple's newly anointed CEO John Ternus, and all signs and rumors have been pointing to it being the one that also debuts a […]
Apple's annual iPhone event will stream live on September 9 at 10 a.m. PDT, and we're expecting big news.
While Apple's first foldable iPhone Ultra will headline the September 9 launch, we're also expecting news about AirPods and HomePods.
Apple's September 9th launch event could be one of its biggest in years. It will be Apple's first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple's iPhone 18 lineup. That could include the long-rumored foldable "iPhone Ultra," coming […]
Apple is hosting its iPhone release event next week, which is rumored to feature the first ever foldable iPhone.
John Ternus sends first memo as Apple CEO teasing a ‘huge launch next week’. New Apple CEO John Ternus sent out his first staff memo, thanking his predecessor Tim Cook, and quickly turning to what the company will do next, reports Bloomberg. "We have a huge launch next week that's going to be phenomenal. Thanks for everything you've all done to make it possible," writes Ternus, referring to the
Ads have started popping up in Apple Maps, following Apple's announcement in March that it would let businesses pay for top spots. They're appearing on my iPhone as the first entry in the "suggested places" section in search, but Apple says they'll also show up at the top of search results. According to 9to5Mac, the […]
The event is expected to be a notable one, as Apple is rumored to unveil its long-awaited foldable iPhone. It'll also be the first Apple event with John Ternus as CEO, who is scheduled to take the reins of the tech giant from Tim Cook on September 1.
Apple's next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a "Surprise and shine" tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple's website. September's show could […]
Sources are evidence, not content. Each keeps its own name, its own link and an extract capped at 400 characters; none of it is rewritten into the copy above.
